Fireball cinnamon whiskey was the original flavored whiskey on the market. It is smooth whiskey with a fiery kick of red hot cinnamon. Fireball is often consumed as a straight shot. But there’s more than one way to enjoy fireball. Try it on the rocks or in your favorite whiskey cocktail. Fireball was first introduced in canada in the mid-’80s when a canadian distiller developed the product. Fireball took an important turn when the sazerac company purchased the trademark rights in the united states and subsequently the world-wide rights. Fireball was launched in the u. S. In 2001. The label was redesigned to the existing graphics in 2006 and fireball is becoming one of the hottest brands in north america.